real marketing.
for real builders.
check out@thejackgibbon YouTube
we get it.
here's the most bleeding issues Scottish builders face, that ContraCowboy™ solves.
you're losing projects/tenders
to cheaper builders.
nothing's worse than a client going to someone “cheaper”
knowing you'd do a way better job.
a dangerous half or more of your revenue comes from one client.
too busy to chase new clients,
because you're too busy with the big one.
your client's loyalty's tied to one person.
not the company itself's.
every company has that person.
something happens to that person,
your firm takes a big hit.
you're doing plenty of good work,
but no one's filming it properly.
outdated photos. text testimonials. iphone videos.
doing 5-6 figure projects, but being ruined
by cheap-looking content.
spare workers left unused.
you could add another squad within weeks
if the leads justified it. but they don't.
an unstable lead-flow
referrals show up randomly. no predictability.
making cash flow and planning for the future way harder.
you're totally dependent on
word of mouth, and referrals.
you have 0 way that brings in new business beyond who already knows you. the growth's relying on clients
saying nice things about you.
not to worry.
here's how ContraCowboy™ plugs those holes for Scottish builders.
this is the whole method ContraCowboy™ uses to help you win tenders before the paperwork even starts, so that price stops being the deciding factor.
allow yourself to focus on delivering for current clients.
whilst we handle everything for you on the side, to find you new ones.
we ideate, create, and post consistent public content so clients trust your COMPANY. not just a single individual who could walk away at any time.
full onsite £10,000 video production equipment and setup, to frame you as luxury as possible.
advertisements that grab your target audience by the throat. bringing in fresh enquriies, you enough work, so you can now justify adding another squad.
a new way of bringing new business, past who already knows you. now you have a predictable cash flow, and you can plan for the future without anxiety.
The Builder’s Marketing Watermill™
this is how we transform your contracting firm. an 10 step process, from start to finish
Owner @ ContraCowboy™
here's the process ContraCowboy™ implements for our construction partners.
“The Builder’s Marketing Watermill™”
a lot of effort is required to get it spinning.
but overtime, the more momentum it gains, the less effort it takes to get results. just like a watermill
Lead Writer @ ContraCowboy™
first, it's important we pay close attention to your industry's regulations, and your dream customer's:
pains (what do they hate about their situation that would make them contact your firm?)
dreams (what do they dream about in a construction firm?)
and things they've already tried (what else is out there, that may have stung them in the past?)
understanding these make it far easier so WE can write the scripts for all the videos. we don't use AI slop scripts. so we really grab your target audience by the throat - whilst keeping things compliant ;)
Owner @ ContraCowboy™
it's likely that your past content will be unusable, so after we've planned the shoots - we'll begin to create:
• case studies (past proof of work)
• walkthroughs (active walkthroughs of the ongoing work onsite)
• team photography (pro-shot portraits of each team member)
• meet the team videos (to show the actual scale of the company)
these are super important to make you look ultra-credible - but also for what we're going to create for you next.
Creative Director @ ContraCowboy™
after everything is shot, my editing department takes full reigns of editing all the creatives to the best standard possible.
Creative Director @ ContraCowboy™
then Jake and I join forces to create your website, and your landing page.
this is when the sales copy, the photos and videos we've shot come into play - so when your Instagram, Facebook, LinkedIn and Youtube are dialled in, this is what customers will be landing on first.
Owner @ ContraCowboy™
now it's time to show the world - we take reigns with you over your Instagram, Facebook, LinkedIn, and YouTube, uploading everything.
after this, all your accounts will reflect the standard of work that you do.
Lead Writer @ ContraCowboy™
next we pull the advertisement levers. you'll be top of google, your adverts will be pestering all your target customers, and leads will be coming in thick and fast.
we'll be tracking everything across all platforms too, you'll have access to this too, this way you can see your return on investment at all times, rather than taking our word for it.
Owner @ ContraCowboy™
ContraCowboy™ will be dealing with these inbound leads of you. we weed out the sloppy leads.
Anti-Tyre-Kicker Vetting™
• what's their budget?
• what's their reason for needing a contractor?
• what's the size of the site?
• how urgently does it need done?
• are they the decision maker?
we hate tyre-kickers too. you won't get them from here.
Owner @ ContraCowboy™
say your close rate's 1/4, this would mean that 25% of visits turn into actual paying customers, then we could expect your first job to come within the first month of the ads going live.
depending on the scale of the project, this could equal a full recoup on your investment with us, and then some.
Lead Writer @ ContraCowboy™
then whilst you deliver for the client, we'll document, video and photograph the process.
using it for content going forward, to make
The Builder's Marketing Watermill™ spin even faster.
Lead Writer @ ContraCowboy™
after we've collected walkthrough videos, and eventually a case study at the end of it depending on the duration of the project.
we'll be leveraging this to update the website, retarget prospects who are orbiting, and attract new customers who haven't heard of you yet.
Owner @ ContraCowboy™
now you've just completed your first cycle of
The Builder's Marketing Watermill™.
now everything's in place, every subsequent spin after this, takes less effort, and the results will be even better because the foundations are laid. boom.
still unclear? click this.
here's Jack explaining what we do for trades businesses via The Builder's Marketing Watermill™.
register your interest today.
let us know your situation, and we'll be in touch.
we typically reply within 24 hours.
well, what you waiting for?